The goal is to drive sales by giving people more confidence in their purchase decision. Keyword stuffing is a big no-no in any SEO strategy. It creates a poor user experience, as it makes the text difficult to read and raises red flags with search engines, which can lead to penalties and poor eBay rankings. What should you do instead? And remember to write for human beings, not search engines. Here are a handful of eBay listing tools that can help your SEO strategy. Keyword Tool is an app built specifically for eBay for surfacing terms relevant to your products.
It pulls the data from real search queries that buyers enter when using the eBay website or mobile app. The free version generates a limited list of keywords that you can copy and export. The paid version delivers more keywords and includes data around search volume and popularity. This is a free browser extension available for Chrome and Firefox that displays metrics like search volume, competition, and CPC whenever you search for keywords on engines like Google, Bing, and eBay.
Terapeak is a comprehensive eBay tool for advanced sellers. It lets you do everything from surfacing top eBay keywords to analyzing market trends. Terapeak analyzes millions of transactions to provide figures such as average prices, sales totals, and average shipping costs. Increasing your eBay traffic and visibility through SEO boils down to providing the most relevant information to your customers at the right time and place.
You can do this by:. Just like with everything in life, SEO takes time, so be patient.
Historically, if you used a simple variation of a term, it would result in a very different search result. Over the last year, Amazon has improved their algorithm to include variations. So, now, if I do a simple variation, I should get very similar if not the exact same results.
Second, that you still want to populate as many relevant terms as possible for your listing to show up despite variations and misspellings to increase your visibility, sales and overall rank in the search results. More simply, you want to make sure customers will see, click and buy your product. According to Amazon :. Search is the primary way that customers use to locate products on Amazon. Customers search by entering keywords, which are matched against the information title, description etc.
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Below are some general guidelines to improve your product listings. In particular, the documentation on listing optimization. Sign up for our weekly newsletter. Your product title is the part of your listing that will have the greatest impact both positive and negative on product performance in search. The secret to an effective title is how you order these elements, along with one other major ranking factor: additional target keywords.
Firing on All Cylinders: Implementing an Effective eBay SEO Strategy
In our experience, keyword order and keyword choice can dramatically influence Amazon product sales and rank. Titles in right rail ads have around characters and mobile titles have between characters. Anecdotally, the algorithm correlates higher relevance with keywords that appear earlier in the title. Therefore, we recommend making a list of your most important keywords and strategically placing them before each character breakpoint in the title. Whether you have an existing listing or a brand-new one, chances are you can always make some tweaks to help optimize for more visibility and sales.
My two favorite tools are Helium 10 — Magnet and Keyword Inspector. By looking at competitor listings and using these tools, we can determine the best words and placement to start with.
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From there, we can use Amazon PPC to gather data on which terms help our listing convert and optimize for those keywords. Make use of special characters, like the ones below, to add some style and naturally break up phrases:. For example, leather seats are a feature and the feeling of luxury and arriving refreshed are benefits.
Also, just like the title, words used in the bullets will be indexed by the Amazon A9 algorithm and used to help identify your product when customers use the search bar.
eBay SEO: How to Optimize your Store and Boost Ranking
The conversion rate is the figure of sales divided by the number of visitors to the listing. The higher your conversion rate, the better the indication it is for the eBay algorithm that you're a good seller, and you'll rank higher in search results. Insert Item Specs Item specs are the filters buyers use on the left side menu. Buyers don't have the time to go over 's listings. Shoppers are looking to narrow the search as much as possible.
If you don't enter item specifics, then you'll disappear from search results after the buyer filters them. It turns to more costumers which means a higher conversion rate. There are numerous options to insert keywords that will boost your ranking, such as.
The more people know about your store, the more likely they trust you as a seller. Therefore, include at least words of visible copy in the listing description , with the relevant keyword phrases mentioned at the begging and end. Also, use other content best practices, like the frequent use of keywords where relevant and formatting; Store name : Include relevant keywords in a store name. The keywords must be descriptive and accurately reflect what you're selling and for which keywords you want to be found.
The store name defines the store's URL, so it's crucial to choose a descriptive name. It's a word or phrase that can be inserted as an attribute to tell viewers the content or nature of an image. Search engines read Alt Text and define whether it's relevant to the search phrase. If it's relevant, it'll appear in search results.
The One Thing to Remember for Amazon SEO
If it's empty, then the search engine rejects it. If you leave it blank, you lose a valuable momentum to get found by search engines. Standards eBay provides benefits for excellent sellers.
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For a long time, this marketplace has a badge for "power sellers," and platform introduced a higher level known as "top rated seller" a few years ago. Then they bring the "top rated plus," which demands a higher level of requirements.